Greenville, SC Public Relations & Marketing - Portfolio: White Papers
White Paper for Ivanhoe Broadcast News
Bylined articles, cases studies and white papers are effective ways to establish credibility in your industry and among your prospects (and we help clients research, write and place them).
In this example, our client was Orlando-based Ivanhoe Broadcast News and our assignment was to write a research white paper on ways women can turn back the hands of time. Our mission was to identify and interview the most outspoken and well-known national experts on the topic and uncover and discuss the latest research in the field. For this report, our interviewees included Dr. Michael Roizen, Dr. Nicholas Perricone and Ellae Elinwood, three well-known researchers and authors.
Another report we wrote for Ivanhoe Broadcast News about poisons served as an important building block that led to an award-winning video series. Ivanhoe's "Poisons in Our World" production received an Award of Excellence in the Accolade Video Awards competition, an international award competition that recognizes top tier videographers.
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